ISPO BRANDNEW is the world’s largest start-up competition in the sporting goods industry. The awards are focused on innovative products and the brands behind them. Each year the best applicants are selected by an international jury of experts.
Brands which are four years old or younger and never have exhibited at ISPO MUNICH before, can apply - backdated from the start of the current ISPO. There are several categories to which you can submit your product in order to win one of the coveted awards.
During the presentation of the products and their brands to the international jury the focus is on: product, degree of innovation, design, brand features, market potential, and marketing.
Our main goal is to provide young entrepreneurs with a presentation platform and the optimal support on their way to the international market.